Since the beginning, EFRA has worked to establish a strong brand identity. Our governance over
RC Motorsport, championship events and standards of homologation rely on people’s acceptance
and understanding of EFRA and its core values.
EFRAs brand identity and how it is portrayed must therefore convey and reinforce these messages. From 2021 EFRA is undergoing a transition from its traditional appearance to a more modern identity and one that is more in line with its current vision for RC Motorsport in Europe. During this transition it is vital that the new brand image be rolled out in a consistent way to avoid any mixed messages, watering down our heritage or any confusion over EFRAs roles.
Below you will find full brand guide and the files that you can use within these guidelines.
