At EFRA, we want to bring our Associate Members and community closer together this brand new feature: Meet the Associate Members!
Today, we’re talking with Marcus Lübke from Absima! Absima sell and distribute a wide range of RC products intended for most RC hobbyists, from beginners to racers.
EFRA: Hi there, how are you?
Marcus: Thank you I am doing fine, and how about you?
EFRA: I’m doing great! Thanks for asking 🙂 What is your role with ABSIMA?
Marcus: I am the ABSIMA head of Team Managers.
EFRA: Day-to-day, what do you do for ABSIMA?
Marcus: I take care of all the team driver communication and liaise with the ABSIMA country team managers. I also organise team orders with other brands where ABSIMA has a team account. Finally, I also go racing a lot 😉
EFRA: Can you tell us in no more than 5 words about ABSIMA?
Marcus: Highly competitive and super friendly!
EFRA: Perfect! And what’s the longer version of ABSIMA’s story?
Marcus: Jürgen Laux is the founder of ABSIMA back in 2011. He has been in the RC industry over 40 years; he is also the founder of CARSON and he also started the RC car business at ANSMANN. Jürgen and his team are so dedicated in new inventions and bringing the best RC products to our customers. The product ranges are huge, including electronics, radios, crawlers, RTR from 1:32 to 1:8 and also competition products such as the company’s own electronic range. We also distribute HB Racing, Team Orion and Performa in Germany, Austria and BeNeLux.
EFRA: Have you done any racing yourself? Do you have any success stories?
Marcus: I started RC racing in 1987, and in time I became an 11-time German National Champion and finished 5th at the IFMRA 1:10 Off-Road 4WD World Championships.
EFRA: Wow! That is super-impressive! Definitely our hat is off to you for that. Can you tell us something about ABSIMA that we don’t already know?
Marcus: ABISMA has won multiple National Championships in many European countries mostly with young talented drivers, who started their RC careers with ABSIMA.
EFRA: What would you say is the mission or driving idea behind ABSIMA?
Marcus: ABSIMA’s mission is to constantly develop innovative RC products paired with a global marketing strategy deliverd by enthusiasts for our sport.
EFRA: It’s great to have you as an EFRA Associate Member. What is your favourite EFRA event from over the years?
Marcus: Every EFRA event that encouraged a fair and ambitious facility and competition.
EFRA: What would you say is the biggest challenge facing the RC industry in the next few years?
Marcus: It will be vital for the RC industry to gain more awareness through social media. Live stream broadcasts help to raise more interest which clubs especially can make use of to attract new members. Social media will drive new interest for our sport in the next few years.
